So you want to know more? Here’s how our advertising works…
You decide how much you want to spend, and how fast you want to spend it.
Online advertising is quoted in CPM. That stands for 'cost per thousand' impressions, or the number of times your ad is shown - and you get to choose how many impressions you need. For instance, our big banner is $20CPM, so 50,000 impressions will cost $1,000. You can choose whether to spend those impressions in a week, or several months. It's completely up to you.
|
Advert size |
Position |
Regular price |
Bulk discount |
|
Big banner |
- Top of page |
$20 CPM |
$18 CPM |
|
Medium rectangle |
- Front page, and top of |
$18 CPM |
$15 CPM |
|
Skyscraper |
- Right hand side of page |
$15 CPM |
$12 CPM |
Need help?
Here's a calculator to do the maths for you. Just fill in two of the three fields, and hit Solve.
Prices are in New Zealand dollars, and are exclusive of GST. Minimum spend $200.
Within each campaign, you may have multiple adverts.
There is usually no extra charge to have different banners within one campaign, but be aware the total number of impressions for the campaign will be divided between each advert – this means the more adverts you have, the less exposure each one receives.
Brand-building or click-counting?
At NZBodybuilding.co.nz, our niche audience means many of our advertisers enjoy higher-than-standard click-through rates - particularly when they offer a relevant product, or an unbeatable deal.
Don't simply measure the success of your campaign by the number of clicks you get, though. A click doesn't count the people who see the ad then visit your site later, once they've finished browsing ours.
Treat every advert as a branding opportunity. Even if a visitor doesn't click, just viewing your ad recently means they're more likely to remember your brand before any others. It's what marketers refer to as "top of mind". And if your brand is more familiar to customers, they're more likely to choose you in a Google search, or at the supermarket.
So don’t wait – contact us today, and grow your business!
What you need to know: